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Social Marketing Applications and Transportation Demand Management: An Information Instrument for the 21st Century
Social Marketing Applications Transportation Demand Management Information Instrument 21st Century
2009/10/19
Concern has been expressed by planners and policy-makers that the “add capacity”
strategy used in building more roads to resolve traffic-induced problems is no longer
a feasible option. This article...
Documented Impact of Transportation Demand Management Programs Through the Case Study Method
Transportation Demand Management Programs Case Study Method
2009/10/16
What are the internal and external conditions of a work site that influence the success
of its commuter choice program, aside from the trip-reducing services and incentives
themselves? This article ...
Measuring the Impacts of Employer-based Transportation Demand Management Programs on an Interstate Corridor
Employer-based Transportation Demand Management Programs Interstate Corridor
2009/10/16
This article is based on a study that analyzed the impacts of employer-based
transportation demand management (TDM) strategies and the performance of a
transportation system. The study simulated the...