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Factors influencing consumer behaviour
consumer behaviour purchase decision making commodity groups interference factors
2014/3/10
The main aim of the article is to understand the influence of factors biasing purchase decisions connected with measurement of consumers’ involvement. Consumption expenditures are purposefully subdivi...
Healthy life style and buying behaviour in the Czech Republic
health healthy life style food consumption beverages consumption cigarettes consumption civilization diseases
2014/3/10
The authors analyze and interpret the data of the Czech Statistical Office about the consumption of the selected foods in the form of secondary analysis. The effort was to take into account the assess...
Factors influencing the consumer behaviour when buying food
consumer behaviour consumer units marketing research factor analysis chi-quadrate
2014/3/20
The paper analyses buying behaviour of Czech consumer units on the market with food. Authors present the factors that can influence significantly this behaviour, e.g. price, brand, quality, product at...
Buying behaviour of households in the Czech Republic
buying behaviour foodstuffs clothing shoes home appliances
2014/3/20
The paper analyses results of an inquiry performed in the Czech Republic on the turn of 2005/2006. The objective was to discover how households buy foodstuffs, clothing, shoes, and home appliances and...