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Introduction Increasing use of consumer-based physical activity (PA) monitors necessitates that they are validated against criterion measures. Thus, the purpose of this study was to examine the accura...
Purpose: This study evaluated the relative validity of different consumer and research activity monitors during semistructured periods of sedentary activity, aerobic exercise, and resistance exercise....
This article presents a series of exercises using consumer products to teach students and children basics of the scientific method. Ants and honey bees are used to test the effectiveness of popular ma...
The purpose of this study was to investigate Singaporean consumers' decision-making styles (shopping styles) for sports products. This study used a scale of the Purchaser Style Inventory for Sport Pro...
This research examines consumer discrimination in the NBA trading-card market. Using a sample of 298 NBA trading cards for the 1991-92 season, we find that race does not affect whether a trading cards...
Customer loyalty is of great value to recreational sport agencies in terms of their effectiveness and success. In recent decades, students in the field of recreation and leisure have paid growing atte...
This manuscript reviews the growing use of manufacturing plant tours, company museums, and company visitor centers by sport-related marketers (equipment manufacturers, venues, etc) to cultivate rela...

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