搜索结果: 1-3 共查到“工商管理 Another View”相关记录3条 . 查询时间(0.078 秒)
Corporate Social Responsibility in the 21st Century: A View from the World’s Most Successful Firms
Social Responsibility the 21st Century the World’s Most Successful Firms
2010/11/5
This investigation is motivated by the lack of scholarship examining the content of what
firms are communicating to various stakeholders about their commitment to socially responsible behaviors. To a...
Reconceptualizing Consumer Power: A View from Market Segment Theory in Retailing
Reconceptualizing Consumer Power Market Segment Theory in Retailing
2011/6/9
The focus of this study is to suggest how the degree of power consumers possess in the
marketplace develops in part from the nature of the relationships between retailers and their
targeted markets....
A Knowledge Based View on Product Development: Managerial Concerns at the Marketing-Operations Interfaces
Managerial concerns Operations Interfaces
2018/3/9
New Product Development (NPD) is an interdisciplinary activity requiring contributions
from nearly all the functions of a firm, whether it is an upgrade of an existing product or
a new concept eithe...