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Identifying effective strategies for encouraging individuals to disclose their personal information on the Internet is important for marketers. In today's informationbased economy, access to consumer ...
This article draws on a phenomenological study of understanding six early adopters' successful online shopping experiences. Narratives of their online purchasing experiences suggest that learning t...
Relationship marketing is essential for success in business. The need to understand better the differences in the strategies buyers and suppliers follow is what has motivated this study. We drew on em...
The paper presents a case study of how 3M Brazil implemented Lean Manufacturing and became a benchmark for other subsidiaries. The case study is based on interviews with key professionals involved i...
This article draws on a phenomenological study of understanding six early adopters’ successful online shopping experiences. Narratives of their online purchasing experiences suggest that learning to...

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